About ASE – Al Shirawi Enterprises LLC

ABOUT AL SHIRAWI ENTERPRISES

Al Shirawi Enterprises LLC was established in 1979. It was appointed sole distributor for SCANIA trucks and buses in 1981 for Dubai and the Northern Emirates. The company soon established itself as a market leader in the heavy truck sector.

In 1994, Al Shirawi Enterprises started distribution of Scania Industrial and Marine Engines. Based on its experience with Scania trucks, this division soon found its niche in the UAE where those in the market for workboats, pleasure and patrol craft soon took notice of the Scania Marine presence. Read more in the milestones below.

THE MANAGEMENT TEAM

Mr. Lars Möller, General Manager – After Sales | Mr. Abdel Aziz Mohammed, General Manager – CE & MH Sales | Mr. Thani Al Shirawi, Executive Director |
Mr. Samir Salamoun, General Manager Sales – Commercial Vehicles | Mr. Robinson Panicker, General Manager- Finance, Accounts & HR

1979

Established in Year

360

Employees

2100

Our Clients

Break Down Assistance

MILESTONES

2020

Launch of CASE Single Drum Compactor.

2019

Launch of Carrier Citimax Unit.

2018

Al Shirawi Scania Top Team 3D (Digital Developers of Dubai) won the Scania Top Team Asia region title. It participated in the SCANIA top team world finals for the first time in Sweden from 5-7 December’18 and was adjudged amongst the Top 10 teams in the world.

2018

Scania New Generation Truck range of Commercial Vehicles launched on Nov 1^st at the Meydan Hotel, Dubai.

2017

ASE Quality Management System certified in October by LRQA as compliant with ISO 9001:2015.

2017

Al Shirawi is awarded “Best Part Organization” in ME & Africa by CNH for 2016

2017

Al Shirawi appointed as exclusive Dealer for CARRIER Transicold Transport Refrigeration products in the UAE

2016

Al Shirawi is awarded “Pinnacle status “for Excellence in Dealer operation by CNHi. Mr. Thani Al Shirawi was nominated to the CNHI dealer Board.

2016

Mechanical and Electrical Repair Workshop relocated from Abu Dhabi and Dubai (DIP-2) to Dubai (Al Quoz)

2016

Al Shirawi sold its first SCANIA Power Gen-Engine for repowering RTG cranes

2016

“DOS 4” status award renewed by SCANIA, for ASE Service Centre

2016

Al Shirawi accredited by Dubai Accreditation Department as Type (A) inspection body, in accordance with the requirement of ISO/IEC 17020:2012 to undertake inspection of “Food Transportation Means”

2015

Al Shirawi was appointed exclusive distributor in Dubai for Marangoni Industrial Tyres.

2014

Dubai Municipality awarded Al Shirawi Enterprises with Distinguished Supplier Award 2014

2014

Al Shirawi achieved CNH Pinnacle dealer status

2013

Awarded certificate of compliance of “DOS4” by SCANIA.

2013

2013 Racking, Shelving and Warehouse Equipment Sales department begins to offer to the Customers one stop warehouse solutions.

2013

Al Shirawi- Scania Dubai Workshop Team was awarded Rank 3 in the l Scania Top Team international championship held in Brazil in June 2013.

2013

Mechanical and Electrical Repair Centre started in Abudhabi.

2012

ASE Vehicle Testing Centre approved for Trailer testing and registration.

2012

All brand Commercial Vehicle Servicing begins in the Bodyshop

2011

Mechanical and Electrical Repair Centre started in DIP

2011

ASE started offering SCANIA used commercial vehicles

2011

Plant Hire and Pre-Owned Sales Department merged with D&H.

2011

New office and Service Facility in Abu Dhabi

2010

Awarded certificate of compliance of “DOS3” by SCANIA.

2010

New office and Service Facility setup for Plant Hire & Pre-Owned Sales in Dubai Investment Park

2010

New Body shop repair facility setup in Dubai Investment Park

2010

Awarded contract for inspecting and issuing Permit card for Food Transport vehicles on behalf of Dubai Municipality

2009

Started Customer Touchpoint Management Center and Marketing and Capability Development Department, Dubai

2006

Appointed distributor of CARRIER Transicold Mobile Refrigeration Units

2009

New Branch opened in Fujairah

2007

Appointed as Distributor for Kirloskar Engines, by KOEL, India.

2007

Awarded Certificate of Compliance-Dealer operating Standard-2 by Scania.

2006

Appointed distributor of CARRIER Transicold Mobile Refrigeration products.

2005

New Branch opened in Ras Al Khaimah.

2005

Awarded 1st place for the Best Sales Organization by STILL.

2004

New Branch opened in Abu Dhabi.

2004

Awarded Distributorship by MANITOU, for their Telehadler and Teleaccess platforms.

2003

Awarded 2nd place for the Best Sales Organization for Middle East, Africa and CIS Regions by STILL.

2001

Awarded the biggest bus tender in the history of Dubai Municipality.

2000

Awarded Certificate of compliance on “Dealer Operating Standard”. ASE is the first dealer outside of Europe to receive this certification.

1999

Parts Centre opened in Sharjah

1998

Appointed Distributors of STILL Forklift Trucks for Dubai & Northern Emirates

1998

Appointed Distributors of CASE Construction Equipment for UAE

1997

Inaugurated the largest Commercial Vehicle Sales & Service facility in UAE at Al Quoz.

1995

Appointed the distributor of IRIZAR Bus & Coaches

1995

Awarded the Best Scania After Sales Distributor in Middle East this has been awarded only once in this region till date

1994

Became Market leaders in Heavy Duty Trucks in Dubai & Northern Emirates

1993

Appointed distributors for SCANIA Marine & Industrial Engines

1993

Opened the first SCANIA Training Centre outside of Europe in Dubai

1981

Appointed distributors for SCANIA Trucks & Buses for Dubai & Northern Emirates.

1979

Formation of the Company